How to Pick Rock Solid Markets for Investing?

Considering the various opportunities in the property market, choosing the best fit for an investor might bring uncertainty and confusion.

How do I pick a rock-solid market for real estate investing? This question seems to be on top of everyone’s mind when they are getting started. There are countless questions to answer when picking your best market;

  • Crime rates?
  • Unemployment rate?
  • Is the area landlord-friendly?
  • How much are property taxes?
  • Price to rent ratio?
  • Who’s buying?
  • How many vacancies are there?
  • How many homes are on the market?
  • How long it takes houses to sell?

 Many questions need to be asked and answered. So much boils down to your financial goals and your real estate strategy to determine which of these questions are most relevant to you as an investor. It is prudent to ask questions and to get answers for them. The problem is, what do you do with the answers when you get them? A lot of information tends to fogs your decision-making process and thus creating perfect inaction investors.

What is the most profitable investment for me?

As real estate investors, you make money when you buy. 95% of deals going through the Multiple Listing Service (MLS) happen at retail value. The remaining 5% of sales occur at a discount. Here’s where the giant worm for the bird is. You are finding motivated sellers who need to sell because of financial, property, and personal distress.

Below are a few tips to guide you in deciding on which real estate market to invest.

Job Market.

Looking at the bigger picture, your tenants require jobs to pay rent. Identifying areas with job opportunities for your potential clients is a plus for you. Foresee industries and social amenities that will not be disrupted by time and technology. Properties within areas with schools, air travel, healthcare, events, and technology automatically rank higher in your investment options.


You are determining your financing and down payment for investing and whether you will buy with financing, cash, or a self-directed IRA. This information helps establish an investment goal for markets affordable for you. For example, lush properties tend to have way high prices that could be above your budget.

Assess Cap Rates.

One of the common fundamental concepts in real estate investing, but generally misunderstood too often. A measure of a property’s natural return rate in 1 year eliminating the asset debt is what a cap rate is. Cap rates aid in creating a comparison between one property’s values to another. Real Estate investing is illiquid, making it a task calculating valuations. Therefore, investing in property with stable rents and reasonable mortgage payments creates the best markets for profits.

Local Housing  Market

Researching and analyzing the results of national markets is vital. A lot of this information is accessible online, research reports, and newspaper articles. Dig into the underlying microeconomics defining each property class. Break them in sub-groups such as sub market cap rates, job growth, median home prices, rental rates, construction starts, and supply and demand.

Consult a Professional.

In a nutshell, Market experts offer valuable insight from their vast network and knowledge of the market. A trusted and licensed market expert will stand by you and guide you into choosing the best market that fits your investment goals.

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Becoming an excellent real estate investor typically requires a significant change in the way you think about everything. Relationship skills, excellent communication skills, and critical thinking are a must! Approaching investments following these tips will make you cautious yet informed and ready to conquer the market.

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About OCI

Onyx Capital Investments, LLC is a Wyoming limited liability company seeking funds from private Investors to pool for acquisition of multiple multifamily/commercial properties in emerging markets throughout the United States, but primarily in NC and the Southeastern U.S.

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